Keynote Presentation: Gloria Goins
When Good Isn’t Good Enough: How Unconscious Bias Harms Patients During the COVID-19 Pandemic and Beyond… Despite Our Good Intentions
The outcomes of unconscious bias can be seen across all industries. But in health care, mitigating unconscious bias is of particular importance. Evidence-based impacts of unconscious bias on safety, quality and mortality show that we are unintentionally putting our patients at risk. Cross-cultural competency is a “must have” skill as we define what it means to address, support and manage the ever-changing U.S. population, particularly as the world faces the effects of COVID-19. Gloria will advise about practical actions that can be taken to reduce the effects of unconscious bias in health care operations.
About Gloria Goins
In addition to leading the diversity and inclusion organization at Bon Secours, Gloria also led the organization’s employee engagement strategy. Under her leadership, Bon Secours achieved the highest employee engagement score in the organization’s history (the 99th percentile), and was recognized by the Gallup Organization as one of the Top Best Workplaces in the world.
Gloria is responsible for creating two world-class Diversity and Inclusion organizations from their very inception. Gloria served as the very first vice president of diversity for Cingular Wireless, which at the time was the nation’s largest wireless communications company with more than 70,000 employees. Gloria’s team at Cingular received numerous national awards and recognition for outstanding initiatives. Gloria also served as the very first Chief Diversity Officer at The Home Depot where she was as a senior member of operations team with accountability for all aspects of employee, customer, multicultural marketing, and community strategies for emerging markets.
Gloria is a former faculty member at Georgetown University, where she served as the founder and chair of the Georgetown Chief Diversity Officers’ Roundtable. She is currently a faculty member at Jefferson Health where she teaches a course on diversity and inclusion and healthcare leadership.
Gloria earned a Master of Business Administration from Mercer University, a Juris Doctorate from the University of Pennsylvania School of Law, and a Bachelor of Arts degree in psychology from Stanford University.